As the relentless speed of change continues in the world of marketing and communications, our efforts require even more focus in finding, attracting and keeping loyal customers, citizens, members and stakeholders of all kinds. It starts at the CORE where our brand is built and where the people within our organizations find meaningful, collaborative work environments, the culture that helps them thrive, the infrastructure that allows their efficiency, training that makes them effective, a clear vision, a mission and a two-way dialogue – or do they?
Our Theme for 2016 is Build Your Marketing from the CORE – Internal, External, Interactive.
This year we look across the spectrum of Internal Marketing to enable the promise, External Marketing to set the promise and the moment of truth – Interactive Marketing to deliver the promise. We look for case studies, best practices, campaigns, tools, tips and proven ways to find early success and build on it – from the CORE. We strive to enable, set and deliver our brand promise and do work and find solutions that are meaningful to those we serve. In our digital reality we look to successfully integrate traditional and new media and stay true to the foundations of what makes marketing great. Research, technology, evidence, testing, truth, verification, honesty, integrity, passion. We look to why things work the way they seem to and we’re always looking out for what’s next to ensure our future.
At MARCOM we understand your daily reality and invite you to come together with other public sector, non-profit and association colleagues to get acquainted with the latest directions, tools, technologies and strategies to develop and prepare yourself for the broad role of today’s and tomorrow’s marketing and communications professional.
Yes, we have large shoes to fill, but we are committed to our craft and our discipline!
June 16, 2016
On behalf of the Centre of Excellence for Public Sector Marketing and all those involved in developing and executing MARCOM…Read more
May 25, 2016
The Human Project 2016: The New Playbook for the Next Generation As marketers, there’s a real challenge ahead of us…Read more
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Vice President, Public Relations, Zeno Group CanadaAnne Yourt is Vice President, Public Relations with Zeno Group Canada. With more than fifteen years of agency and corporate experience, Anne has counseled leading global brands and organizations and executed communications programs across North America. Her expertise is in food and beverage, consumer packaged goods, health and wellness, corporate social responsibility, corporate and crisis …Read more
Mike Kujawski, Managing PartnerCentre of Excellence for Public Sector Marketing
Terry O’Reilly, HostCBC Radio's Under the Influence
Kathy Wright, Executive DirectorAlzheimer Society of Ottawa and Renfrew County
John Westbrook, Vice President, Client ServicesAcart Communications
Allison Jane Smith, PrincipalAllison Jane Smith Writing and Consulting Services
Anne Yourt, Vice President, Public RelationsZeno Group Canada