By its very nature, marketing helps the communications function by asking the tough questions, understanding needs, determining what’s working and what needs to be altered. By basing its direction on research, it ensures an informed, evidence-based decision-making approach. It is continually evolving, innovative and creative. It is also measured, analyzed and continuously improved.
Because marketing relies heavily on a project management framework and approach, we’re using Deming’s Circle of Quality Control as inspiration and an iron-clad guide to help attendees to think about their marketing as a continuous cycle of improvement and discipline that breeds a healthy marketing culture in our digitally driven, utility-focused marketing efforts.
Let’s maximize the time we have together focusing on how we continuously improve the cycle of marketing through all we do, no matter our role. Let’s talk about outcomes and impacts, not outputs.
You will meet passionate marketing and communications professionals from across Canada. They will bring stories, case studies and results – all in an effort to help you plan and deliver the best, most effective marketing and communications initiatives possible.
You’re invited to come together on May 30-31, for two unique days with private sector, public sector, non-profit and association colleagues to get acquainted with the latest directions, tools, technologies and strategies to develop and prepare yourself for the ever-expanding role of today’s and tomorrow’s marketing and communications professional.
Brain TrainerBrian Thwaits is a learning whiz who first demonstrated his flair for performance as an award-winning educator. He’s now an engaging and entertaining ‘brain trainer’ who shows people how to enhance their thinking, communication, innovation, and change management skills. Brian shares fascinating discoveries from the fields of learning theory and neuroscience to suggest—in fun and …Read more
April 7, 2017
The MARCOM Annual Conference community includes representatives from the nonprofit and public sectors in marketing and communications. And, as the…Read more
March 10, 2017
Our brains thrive on change, so adapting to new processes and acquiring new skills should be an integral element of…Read more
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Mike Kujawski, Managing PartnerCentre of Excellence for Public Sector Marketing
Bernie Colterman, Managing PartnerCentre of Excellence for Public Sector Marketing
Andrew Miller, Communications Co-ordinatorOntario Ministry of Transportation
Debra Merowitz, Communications Co-ordinatorOntario Ministry of Transportation
Kimberley Bates BJ, APR, Director, CommunicationsOntario Ministry of Transportation
Jeremy Harley, Strategic Communications and Ministerial AffairsTreasury Board of Canada Secretariat
Alex Jasperse, Senior Communications Advisor, Governance and EngagementPublic Services and Procurement Canada