As the relentless speed of change continues in the world of marketing and communications, our efforts require even more focus in finding, attracting and keeping loyal customers, citizens, members and stakeholders of all kinds. It starts at the CORE where our brand is built and where the people within our organizations find meaningful, collaborative work environments, the culture that helps them thrive, the infrastructure that allows their efficiency, training that makes them effective, a clear vision, a mission and a two-way dialogue – or do they?
Our Theme for 2016 is Build Your Marketing from the CORE – Internal, External, Interactive.
This year we look across the spectrum of Internal Marketing to enable the promise, External Marketing to set the promise and the moment of truth – Interactive Marketing to deliver the promise. We look for case studies, best practices, campaigns, tools, tips and proven ways to find early success and build on it – from the CORE. We strive to enable, set and deliver our brand promise and do work and find solutions that are meaningful to those we serve. In our digital reality we look to successfully integrate traditional and new media and stay true to the foundations of what makes marketing great. Research, technology, evidence, testing, truth, verification, honesty, integrity, passion. We look to why things work the way they seem to and we’re always looking out for what’s next to ensure our future.
At MARCOM we understand your daily reality and invite you to come together with other public sector, non-profit and association colleagues to get acquainted with the latest directions, tools, technologies and strategies to develop and prepare yourself for the broad role of today’s and tomorrow’s marketing and communications professional.
Yes, we have large shoes to fill, but we are committed to our craft and our discipline!
April 14, 2016
The MARCOM community includes representatives from the public and not-for-profit sectors in marketing and communications. And, as the requirement becomes…Read more
April 13, 2016
Ottawa is a busy place in May and June, especially in the downtown core. Hotel rooms sell out early. We…Read more
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Bestselling Author and Editor-at-Large, National PostDiane Francis is an award-winning columnist, bestselling author, investigative journalist, and television commentator. She writes pieces for the Wall Street Journal, Washington Post, Daily Beast, Politico, the World Post, Miami Herald and is a regular contributor to the New York Post. She is Editor-at-Large at Canada’s National Post and writes for the US Edition of the Huffington Post. She is a …Read more
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