By its very nature, marketing helps the communications function by asking the tough questions, understanding needs, determining what’s working and what needs to be altered. By basing its direction on research, it ensures an informed, evidence-based decision-making approach. It is continually evolving, innovative and creative. It is also measured, analyzed and continuously improved.
Because marketing relies heavily on a project management framework and approach, we’re using Deming’s Circle of Quality Control as inspiration and an iron-clad guide to help attendees to think about their marketing as a continuous cycle of improvement and discipline that breeds a healthy marketing culture in our digitally driven, utility-focused marketing efforts.
Let’s maximize the time we have together focusing on how we continuously improve the cycle of marketing through all we do, no matter our role. Let’s talk about outcomes and impacts, not outputs.
You will meet passionate marketing and communications professionals from across Canada. They will bring stories, case studies and results – all in an effort to help you plan and deliver the best, most effective marketing and communications initiatives possible.
You’re invited to come together on May 30-31, for two unique days with private sector, public sector, non-profit and association colleagues to get acquainted with the latest directions, tools, technologies and strategies to develop and prepare yourself for the ever-expanding role of today’s and tomorrow’s marketing and communications professional.
Branding and Creativity Expert | CEO, The Tite GroupRelevant, engaging, and interactive, Ron Tite exceeds expectations each and every time he takes the stage. Named one of the “Top 10 Creative Canadians” by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. …Read more
January 27, 2017
Creativity and Branding Expert, and CEO of The Tite Group Ron Tite is relevant, engaging, and interactive. He exceeds expectations…Read more
January 26, 2017
We have made special arrangements with the following hotels to accommodate you at preferred rates. We encourage you to book…Read more
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Susan Murphy, Partner, Content SpecialistJester Creative
David Ferreira, Brand ManagerCity of Mississauga
Wanda Day, Marketing ConsultantCity of Missisauga
Kimberley Bates BJ, APR, Director, CommunicationsOntario Ministry of Transportation
Debra Merowitz, Communications Co-ordinatorOntario Ministry of Transportation
Andrew Miller, Communications Co-ordinatorOntario Ministry of Transportation