We are in a time of exponential change. We need to maintain a holistic approach to marketing that starts with a strategy. MARCOM is your professional development starting point…every year.
By its very nature, marketing helps the communications function by asking the tough questions, understanding needs, determining what’s working and what needs to be altered. Starting with research, it ensures an informed, evidence-based decision-making process. It is continually evolving, innovative and creative. It is also measured, analyzed and proactively improved.
Let’s maximise the time we have together focusing on how we continuously improve the cycle of marketing through all we do, no matter our role. Let’s talk about outcomes and impacts, not outputs.
You will meet passionate marketing and communications professionals from across Canada. They will bring stories, case studies and results – all in an effort to help you plan and deliver the best, most effective marketing and communications initiatives possible.
You’re invited to come together on June 6 & 7, for two unique days with private sector, public sector, non-profit and association colleagues to get acquainted with the latest directions, tools, technologies and strategies to develop and prepare yourself for the ever-expanding role of today’s and tomorrow’s marketing and communications professional.
Technology & Marketing Expert | Start-up FanaticNamed one of Marketing Magazine’s “Top 30 Under 30”, Erin Bury is a marketer, former technology journalist, and startup enthusiast. A monthly columnist for the Financial Post and a tech commentator on CTV News, Erin shares the ins-and-outs of entrepreneurship, marketing to millennials, creating a killer personal brand, and how to harness the latest digital trends, from chatbots to VR. …Read more
January 19, 2018
The digital landscape is changing quickly. Every year there are new social networks, apps, and trends that shape the way…Read more
September 8, 2017
MARCOM seeks passionate marketing and communications professionals with exceptional delivery skills and relevant experience with the public and not-for-profit sectors.…Read more
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