Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa



Welcome to MARCOM Annual Conference

Back, in the heart of downtown Ottawa at the Shaw Centre – Canada’s meeting place – May 30 & 31, 2017.

By its very nature, marketing helps the communications function by asking the tough questions, understanding needs, determining what’s working and what needs to be altered. By basing its direction on research, it ensures an informed, evidence-based decision-making approach. It is continually evolving, innovative and creative. It is also measured, analyzed and continuously improved.

Because marketing relies heavily on a project management framework and approach, we’re using Deming’s Circle of Quality Control as inspiration and an iron-clad guide to help attendees to think about their marketing as a continuous cycle of improvement and discipline that breeds a healthy marketing culture in our digitally driven, utility-focused marketing efforts.

Let’s maximise the time we have together focusing on how we continuously improve the cycle of marketing through all we do, no matter our role.  Let’s talk about outcomes and impacts, not outputs.

You will meet passionate marketing and communications professionals from across Canada. They will bring stories, case studies and results – all in an effort to help you plan and deliver the best, most effective marketing and communications initiatives possible.

You’re invited to come together on May 30-31, for two unique days with private sector, public sector, non-profit and association colleagues to get acquainted with the latest directions, tools, technologies and strategies to develop and prepare yourself for the ever-expanding role of today’s and tomorrow’s marketing and communications professional.

To Inspire You

  • Bernie Colterman
  • Diane Duford
  • Kimberley Bates BJ, APR
  • Alex Jasperse
  • Andrew Miller
  • Brian Thwaits – KEYNOTE
  • Andrea Donlan
  • David Ferreira
  • May-Jun McGrath


Download Brochure

All the info you need, in a single file. Easy to print out and leave on your boss' desk.


Ron Tite

Branding and Creativity Expert | CEO, The Tite Group

Relevant, engaging, and interactive, Ron Tite exceeds expectations each and every time he takes the stage. Named one of the “Top 10 Creative Canadians” by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. …Read more


MARCOM & IABC Ottawa Social

May 10, 2017

Excited to talk about the insights learned at MARCOM? Connect with marketing and communications professionals at the MARCOM and IABC…Read more

Look Who’s Coming…so far

May 4, 2017

The MARCOM Annual Conference community includes representatives from the nonprofit and public sectors in marketing and communications. And, as the…Read more

Brian Thwaits will Train Your Brain

March 10, 2017

Our brains thrive on change, so adapting to new processes and acquiring new skills should be an integral element of…Read more

Produced by


Presenting Sponsors

  • Jester Creative