This year, at MARCOM Annual Conference, we’ll help you to Plan, Do, Check and Act in a continuous cycle of improvement.
By its very nature, marketing helps the communications function by asking the tough questions, understanding needs, determining what’s working and what needs to be altered. By basing its direction on research, it ensures an informed, evidence-based decision-making approach. It is continually evolving, innovative and creative. It is also measured, analysed and improved.
Because marketing relies heavily on a project management framework and approach, we’re referencing Deming’s Circle of Quality Control to help attendees think about their marketing as a continuous cycle of improvement and discipline that breeds a healthy marketing culture in our digitally driven, utility-focused marketing efforts.
Do: Execute the plan, observe what happens, collect data
Check: Monitor, analyse, measure performance
Act: Document results, lessons learned, report to stakeholders, alter the plan to do better next time!
At MARCOM we understand your need to create loyal, returning customers, clients, members and stakeholders. We understand your need for actionable education that weeds through the complex to present key nuggets of information in useful ways. Join colleagues and clients from across Canada to examine marketing from all angles. Find out first-hand what’s working, what to do differently and how to harness what’s to come. With more to learn than ever before and a need to get things done, call on MARCOM to support your healthy marketing future that never settles for the status quo.
Walk away feeling more empowered and knowledgeable. Make use of strategic thinking, smart tactics and more sustainable solutions.
What to Expect:
- We’ll provide actionable education in a variety of formats and timeframes,
- We’ll acknowledge the need for modern technology and full integration across tactics,
- We’ll help you find ways to analyse and measure the impact of your marketing efforts,
- We’ll cover the full cycle of marketing to allow strategy, tactics, and implementation to truly deliver results.
Our program offers inspiring Keynotes, Intensive Workshops, Concurrent sessions, Peer-2-Peer Marketing and Campaign Roundtables, Networking, and one of the best investments you’ll make this year.
Who should attend?
MARCOM is a targeted educational opportunity for managers and service delivery professionals from functional areas such as:
- marketing and communications,
- community outreach,
- stakeholder engagement,
- policy development,
- program management,
- exhibit management,
- partnership development,
- fund development,
- web development,
- community managers,
- social media and digital engagement,
- client services and
- social marketing for attitude and behaviour change.
It‘s intended for Executives, Directors, Managers, Advisors and Officers who work in federal, provincial, municipal governments, crown corporations, special operating agencies, associations and non-profit organizations, responsible for every stage of marketing and communications initiatives from design and development to implementation, management, measurement and evaluation. Even if the marketing function isn’t your role, you have lots to learn at MARCOM Annual Conference.