Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

MARCOM Home Page with Register

  Program

Wednesday, June 6, 2018 : Day 1

07:45 - 08:45

Registration / Continental Breakfast / Networking – Colonel By Foyer – Level 1

Registration / Continental Breakfast / Networking – Colonel By Foyer – Level 1

08:45 - 16:00

Workshop 1: Full-Day: Strategic Social Media Engagement

Mike Kujawski - Managing Partner
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Workshop 1: Full-Day: Strategic Social Media Engagement

The modern era of social media and subsequent democratization of content has had a major impact on how public sector and…Read more

Workshop 2: Full-Day: Intro to Social Marketing Planning for Attitude and Behaviour Change

Jim Mintz - Managing Partner
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Workshop 2: Full-Day: Intro to Social Marketing Planning for Attitude and Behaviour Change

Awareness.  Are you getting tired of hearing that word? Don’t you want to move to something more substantial like changing…Read more

09:00 - 12:00

Workshop 3: 1/2-Day AM – Making Meaning: How to Create Content that Speaks to People

Susan Murphy - Partner, Content Specialist
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Workshop 3: 1/2-Day AM – Making Meaning: How to Create Content that Speaks to People

Everyone has a story to tell, but in a sea of information, it can be discouraging to try to create…Read more

Workshop 4: 1/2 Day AM – How to Create Awesome Meetings

Gord Sheppard - Professional Speaker, Facilitator, Coach, Author, Trainer
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Workshop 4: 1/2 Day AM – How to Create Awesome Meetings

Do you hate bad meetings (but know you have to do something about them)? Do you love meetings (and want…Read more

Workshop 5: 1/2-Day AM – Performance Metrics: Setting objectives and measuring success throughout program lifecycles

Paul Dombowsky - Consumer Insights Manager
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Workshop 5: 1/2-Day AM – Performance Metrics: Setting objectives and measuring success throughout program lifecycles

Developing strategy in 2018 begins and ends with metrics. This workshop will look at the 4 stages of performance metrics…Read more

Workshop 6: 1/2-Day AM

Workshop 6: 1/2-Day AM

 

12:00 - 13:00

Networking Lunch – Colonel By Foyer – Level 1

Networking Lunch – Colonel By Foyer – Level 1

13:00 - 16:00

Workshop 7: 1/2-Day PM – How to Use Video to Tell Your Story

Susan Murphy - Partner, Content Specialist
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Workshop 7: 1/2-Day PM – How to Use Video to Tell Your Story

Video is Susan’s first love. Over her 20+ year career, she’s produced nationally distributed television series, corporate videos, commercials, documentaries,…Read more

Workshop 8: 1/2-Day PM – Getting Your Message Across in a Disruptive World through the Media

Barry McLoughlin - B.A., M.P.A., Senior Partner
Laura Peck - B.A., B-Ed, Senior Partner
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Workshop 8: 1/2-Day PM – Getting Your Message Across in a Disruptive World through the Media

Barry and Laura bring over three decades of experience working with leaders from the worlds of politics, government, corporate and…Read more

Workshop 9: 1/2-Day PM – A Crash Course to Thinking like a Designer

Mitch Canter - Chief Creative Mercenary
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Workshop 9: 1/2-Day PM – A Crash Course to Thinking like a Designer

Design is scary to some people. There’s a lot of moving parts to a good design: fonts, colors, layouts, ratios,…Read more

Workshop 10: 1/2-Day PM

Workshop 10: 1/2-Day PM

 

16:00 - 17:00

MARCOM Networking Social

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MARCOM Networking Social

Take this opportunity to wind down your day with fellow marketing and communications professionals from across Canada.  Join fellow colleagues…Read more

Thursday, June 7, 2018 : Day 2

07:30 - 08:15

Registration / Continental Breakfast / Networking – Level 2 Gatineau Salon

Registration / Continental Breakfast / Networking – Level 2 Gatineau Salon

08:30 - 09:45

Keynote: 5 Tech Trends that are Changing the Digital Landscape

Erin Bury - Technology & Marketing Expert | Start-up Fanatic
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Keynote: 5 Tech Trends that are Changing the Digital Landscape

The digital landscape is changing quickly. Every year there are new social networks, apps, and trends that shape the way…Read more

09:45 – 10:00

Refreshment Break

Refreshment Break

10:00 - 11:00

Session 1: Leveraging Social Channels to Create Conversations: Facebook, Twitter, LinkedIn, Instagram

Jonathan Simon - Digital Marketing Consultant & Professor
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Session 1: Leveraging Social Channels to Create Conversations: Facebook, Twitter, LinkedIn, Instagram

Just because we all use social media to communicate in our daily lives does not mean we know how to…Read more

Session 2: Style and Simplicity: How plain language attracts and engages your stakeholders

Nicole d’Entremont - Founder
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Session 2: Style and Simplicity: How plain language attracts and engages your stakeholders

In this session, you will learn how to combine personality and plain language to engage, enlighten and inform your target…Read more

Session 3: Employer Branding: Putting Money in the “Trust Bank”

Josef Jurkovic - Managing Director
Jim Mintz - Managing Partner
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Session 3: Employer Branding: Putting Money in the “Trust Bank”

Many organizations in the non-profit and public sectors spend a lot of time and energy building strong organizational brands —but…Read more

11:10 - 12:10

Session 4: The Changing Face of Canada. The Changing Needs of Canadians.

Bobby Sahni - Partner & Co-Founder
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Session 4: The Changing Face of Canada. The Changing Needs of Canadians.

The face of Canada is changing. Look down the street in many neighborhoods today, and you will see people from…Read more

Session 5: Digital Content Marketing Strategy – Case Study of Elizz, powered by Saint Elizabeth Health Care

Victoria Larson - Director, Brand Experience
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Session 5: Digital Content Marketing Strategy – Case Study of Elizz, powered by Saint Elizabeth Health Care

Learn the ins and outs of content strategy, what to consider if just starting out and how to measure success.…Read more

Session 6: Reaching Youth Through Innovative Social Marketing – Don’t Drive High Campaign

Kevin Miller - Communications Manager - Marketing
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Session 6: Reaching Youth Through Innovative Social Marketing – Don’t Drive High Campaign

“I’m a better driver when I’m high.” Young people continue to be the largest group of drivers who die in…Read more

12:10 - 13:15

Networking Luncheon – Colonel By Foyer – Level 1

Networking Luncheon – Colonel By Foyer – Level 1

13:15 - 14:30

Peer-2-Peer Marketing / Case Study Roundtables – SIGN-UP ON SITE – please read through each to plan ahead

Holly Bridges - President
Sherrilynne Starkie - Strategic Communicator
May-Jun McGrath - Digital Marketing Specialist
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Peer-2-Peer Marketing / Case Study Roundtables – SIGN-UP ON SITE – please read through each to plan ahead

These supplement the program topics and add new learning and sharing opportunities. They range from marketing and communications topics surrounding…Read more

14:40 - 15:40

Session 7: From Marathons to Sprints: how MarCom can Adapt to an Agile Environment

Tanya O’Callaghan - Senior Manager, Communications
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Session 7: From Marathons to Sprints: how MarCom can Adapt to an Agile Environment

Rapid and constant change is the new norm, and MarCom planning needs to adapt. A nimble MarCom team is well…Read more

Session 8: Level Up Your Marketing: Using Gamification to Enhance your Marketing Campaigns

Mitch Canter - Chief Creative Mercenary
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Session 8: Level Up Your Marketing: Using Gamification to Enhance your Marketing Campaigns

Ask anyone who’s played World of Warcraft, and you’ll usually hear the same thing: ”I’m hooked!” How is it that…Read more

Session 9: Integrating Multiple Sources of Data to Enhance Client Insight

Nader Shureigh - Consultant, Public Sector
Lindsay Pearson - Communications Offcer
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Session 9: Integrating Multiple Sources of Data to Enhance Client Insight

All public sector organizations have the same challenge – how do you provide equal access to all Canadians to your…Read more

15:45 - 16:30

Closing Plenary: TBD

Closing Plenary: TBD