Canada's premiere educational forum for public and not-for-profit sector marketers and communicators - June 13-15, 2016 at the OTTAWA CONVENTION CENTRE

  Program

Tuesday, May 30, 2017 : Conference Day 1

08:45 - 16:00

Workshop 6: TBC

Workshop 6: TBC

Workshop 5: Connecting with the Changing Canadian Population

Rupen Seoni - Senior Vice President and Practice Leader
Doug Norris, Ph.D. - Senior Vice President and Chief Demographer
Nader Shureih - Consultant
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Workshop 5: Connecting with the Changing Canadian Population

How do you determine the best way to connect with a target market that’s being buffeted by Canada’s changing demographics?…Read more

Workshop 3: Intro to Social Marketing Planning for Attitude and Behaviour Change

Jim Mintz - Managing Partner
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Workshop 3: Intro to Social Marketing Planning for Attitude and Behaviour Change

Awareness.  Are you getting tired of hearing that word? Don’t you want to move to something more substantial like changing…Read more

Workshop 2: How to Create Content and Use Video to Tell Your Story

Susan Murphy - Partner, Content Specialist
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Workshop 2: How to Create Content and Use Video to Tell Your Story

A.M. – Making Meaning: How to Create Content that Speaks to People Everyone has a story to tell, but in…Read more

 

Workshop 1: Marketing 101 for Marketers and Non-Marketers

Bernie Colterman - Managing Partner
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Workshop 1: Marketing 101 for Marketers and Non-Marketers

Modern marketing is all about identifying and meeting human and social needs. This one-day Marketing 101 Workshop is designed to…Read more

Workshop 4: Strategic Social Media Engagement

Mike Kujawski - Managing Partner
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Workshop 4: Strategic Social Media Engagement

The modern era of social media and subsequent democratization of content has had a major impact on how public sector and…Read more

Wednesday, May 31, 2017 : Conference Day 2

08:45 – 12:00

Opening Remarks and Setting the Stage

Opening Remarks and Setting the Stage

09:45 – 10:45

It Happens Fast: #Put Down the Phone Campaign

Kimberley Bates BJ, APR - Director, Communications
Debra Merowitz - Communications Co-ordinator
Andrew Miller - Communications Co-ordinator

It Happens Fast: #Put Down the Phone Campaign

Learn how the Ontario Government’s Ministry of Transportation set out to create an integrated advertising/ marketing campaign that would get…Read more

Emotion – Key to Corporate Volunteer Programs and Your Revenue Generation Strategy

Andrea Donlan - President & CEO
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Emotion – Key to Corporate Volunteer Programs and Your Revenue Generation Strategy

More and more companies are looking for exciting ways to engage their employees in giving back.  But how many of…Read more

Building a Strong Brand through Research and Collaboration

David Ferreira - Brand Manager
Wanda Day - Marketing Consultant
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Building a Strong Brand through Research and Collaboration

More and more cities are developing brand strategies to help them stand out in an increasingly competitive and globalized world.…Read more

12:15 - 13:15

Luncheon and Enjoy the Solution Forum

Luncheon and Enjoy the Solution Forum