Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

  Program

Tuesday, May 30, 2017 : Conference Day 1

08:00 - 08:45

Registration / Continental Breakfast / Networking – Level 1 – Foyer

Registration / Continental Breakfast / Networking – Level 1 – Foyer

08:45 - 16:00

Workshop 1: Marketing 101 for Marketers and Non-Marketers

Bernie Colterman - Managing Partner
Thumbnail of speaker

Workshop 1: Marketing 101 for Marketers and Non-Marketers

Modern marketing is all about identifying and meeting human and social needs. This one-day Marketing 101 Workshop is designed to…Read more

Workshop 2: How to Create Content and Use Video to Tell Your Story

Susan Murphy - Partner, Content Specialist
Thumbnail of speaker

Workshop 2: How to Create Content and Use Video to Tell Your Story

A.M. – Making Meaning: How to Create Content that Speaks to People Everyone has a story to tell, but in…Read more

Workshop 3: Intro to Social Marketing Planning for Attitude and Behaviour Change

Jim Mintz - Managing Partner
Thumbnail of speaker

Workshop 3: Intro to Social Marketing Planning for Attitude and Behaviour Change

Awareness.  Are you getting tired of hearing that word? Don’t you want to move to something more substantial like changing…Read more

Workshop 4: Strategic Social Media Engagement

Mike Kujawski - Managing Partner
Thumbnail of speaker

Workshop 4: Strategic Social Media Engagement

The modern era of social media and subsequent democratization of content has had a major impact on how public sector and…Read more

 

Workshop 5: Connecting with the Changing Canadian Population

Rupen Seoni - Senior Vice President and Practice Leader
Doug Norris, Ph.D. - Senior Vice President and Chief Demographer
Nader Shureih - Consultant
Thumbnail of speaker

Workshop 5: Connecting with the Changing Canadian Population

How do you determine the best way to connect with a target market that’s being buffeted by Canada’s changing demographics?…Read more

Workshop 6: Journey Mapping and Developing Consumer Personas

Shelley Middlebrook - President
Thumbnail of speaker

Workshop 6: Journey Mapping and Developing Consumer Personas

The process by which a consumer makes a decision is more complex than ever. With an endless supply of information,…Read more

10:00 – 10:15

Refreshment Break – Colonel By Foyer – Level 1

Refreshment Break – Colonel By Foyer – Level 1

12:00 – 13:00

Networking Lunch – Colonel By Foyer – Level 1

Networking Lunch – Colonel By Foyer – Level 1

16:30 - 19:30

NEW – MARCOM & IABC Ottawa Social

MARCOM & IABC Ottawa Social -
Thumbnail of speaker

NEW – MARCOM & IABC Ottawa Social

Excited to talk about the insights learned at MARCOM? Connect with marketing and communications professionals at the MARCOM and IABC…Read more

Wednesday, May 31, 2017 : Conference Day 2

07:30 - 08:15

Registration / Continental Breakfast / Networking – Level 2 Gatineau Salon

Registration / Continental Breakfast / Networking – Level 2 Gatineau Salon

08:15 - 08:30

Opening Remarks and Setting the Stage – Room 208

Opening Remarks and Setting the Stage – Room 208

08:30 - 09:45

Keynote: Tick-Tock. The Battle is for Time: How to Thrive in the Expression Economy

Ron Tite – KEYNOTE - Creativity and Branding Expert | CEO
Thumbnail of speaker

Keynote: Tick-Tock. The Battle is for Time: How to Thrive in the Expression Economy

Somewhere along the way, people got busy. Between ridiculously low costs of production, massive distribution, and people’s desire to create…Read more

09:45 - 10:00

Refreshment Break – Room 207

Refreshment Break – Room 207

10:00 – 11:00

Session 1: How an integrated social marketing campaign led to the highest self-response rate ever recorded for the Census of Population

Daniel Houle - Manager, Web, Outreach & Social Media
Thumbnail of speaker

Session 1: How an integrated social marketing campaign led to the highest self-response rate ever recorded for the Census of Population

The communications campaign for the 2016 Census in Canada was both ground-breaking and successful. Nearly 9 out of 10 Canadian…Read more

Session 2: Emotion – Key to Corporate Volunteer Programs and Your Revenue Generation Strategy

Andrea Donlan - President & CEO
Thumbnail of speaker

Session 2: Emotion – Key to Corporate Volunteer Programs and Your Revenue Generation Strategy

More and more companies are looking for exciting ways to engage their employees in giving back.  But how many of…Read more

Session 3: Building a Strong Brand through Research and Collaboration

David Ferreira - Brand Manager
Wanda Day - Marketing Consultant
Thumbnail of speaker

Session 3: Building a Strong Brand through Research and Collaboration

More and more cities are developing brand strategies to help them stand out in an increasingly competitive and globalized world.…Read more

11:00 – 11:15

Break and Find Your Roundtable

Break and Find Your Roundtable

11:15 – 12:30

Peer-2-Peer Marketing / Case Study Roundtables – SIGN-UP ON SITE – please read through each to plan ahead

Anat Cohn - Corporate Communications Specialist
Paul Dombowsky - Consumer Insights Manager
Bernie Colterman - Managing Partner
Thumbnail of speaker

Peer-2-Peer Marketing / Case Study Roundtables – SIGN-UP ON SITE – please read through each to plan ahead

These supplement the program topics and add new learning and sharing opportunities. They range from marketing and communications topics surrounding…Read more

12:30 - 13:25

Networking Luncheon – Gatineau Salon, Room 207

Networking Luncheon – Gatineau Salon, Room 207

Join your colleagues in room 207 for a relaxing opportunity to catch up and meet new contacts. If you have…Read more

13:30 – 14:30

Session 4: Marketing Public Health with New Media: A behind the scenes look at 3 years in the trenches

Steven Bill - Coordinator, Communications & New Media
Thumbnail of speaker

Session 4: Marketing Public Health with New Media: A behind the scenes look at 3 years in the trenches

The Thunder Bay District Health Unit (TBDHU) launched its social channels in early 2014 after an initial phase of strategy…Read more

Session 5: It Happens Fast: #Put Down the Phone Campaign

Andrew Miller - Communications Co-ordinator
Debra Merowitz - Communications Co-ordinator
Kimberley Bates BJ, APR - Director, Communications
Thumbnail of speaker

Session 5: It Happens Fast: #Put Down the Phone Campaign

Learn how the Ontario Government’s Ministry of Transportation set out to create an integrated advertising/ marketing campaign that would get…Read more

Session 6: 6 Relationships of Highly Effective Organizations

Dale Harley - Executive Advisor
Ken McIntyre - President
Thumbnail of speaker

Session 6: 6 Relationships of Highly Effective Organizations

Marketing today is all about cultivating relationships and communicating in meaningful ways with each individual and stakeholder group. The variable that…Read more

14:30 – 14:45

Nature Break – Room 207

Nature Break – Room 207

14:45 - 15:45

Session 7: Lessons Learned in Content Strategy: A Tourism Saskatchewan Case Study

Kathy Wagner - Co-Founder and Principal
Elizabeth Braitenbach - Manager of Communications
Thumbnail of speaker

Session 7: Lessons Learned in Content Strategy: A Tourism Saskatchewan Case Study

In 2016, Tourism Saskatchewan was not sure if their content was working well or how their audience perceived it. They…Read more

Session 8: Online Engagement – One Size Doesn’t Fit All

Geordie Adams - President
Thumbnail of speaker

Session 8: Online Engagement – One Size Doesn’t Fit All

There is a necessity to tailor online collaboration; whether micro-engagements or never-ending dialogues, to your objectives. Through references to recent, creative,…Read more

Session 9: Who are you trying to reach and how? Building and Using the Modern Public Sector Marketing Toolkit

Jeremy Harley - Communications Strategist, Strategic Communications and Ministerial Affairs
Alex Jasperse - Senior Communications Advisor, Governance and Engagement
Thumbnail of speaker

Session 9: Who are you trying to reach and how? Building and Using the Modern Public Sector Marketing Toolkit

Do you know what impact your communications makes? How do you know if you are even communicating with or marketing…Read more

15:45 – 16:30

Closing Keynote: Brains…For A Change

Brian Thwaits – KEYNOTE - Brain Trainer
Thumbnail of speaker

Closing Keynote: Brains…For A Change

Contemporary marketers have a strong sense of how brains work, and they capitalize on that knowledge when presenting and sharing…Read more

16:30 - 16:45

Closing Remarks and Draw for 2018

Closing Remarks and Draw for 2018