Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

  Program

Tuesday, May 30, 2017 : Conference Day 1

08:00 - 08:45

Registration / Continental Breakfast / Networking

Registration / Continental Breakfast / Networking

08:45 - 16:00

Workshop 1: Marketing 101 for Marketers and Non-Marketers

Bernie Colterman - Managing Partner
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Workshop 1: Marketing 101 for Marketers and Non-Marketers

Modern marketing is all about identifying and meeting human and social needs. This one-day Marketing 101 Workshop is designed to…Read more

Workshop 2: How to Create Content and Use Video to Tell Your Story

Susan Murphy - Partner, Content Specialist
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Workshop 2: How to Create Content and Use Video to Tell Your Story

A.M. – Making Meaning: How to Create Content that Speaks to People Everyone has a story to tell, but in…Read more

Workshop 3: Intro to Social Marketing Planning for Attitude and Behaviour Change

Jim Mintz - Managing Partner
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Workshop 3: Intro to Social Marketing Planning for Attitude and Behaviour Change

Awareness.  Are you getting tired of hearing that word? Don’t you want to move to something more substantial like changing…Read more

Workshop 4: Strategic Social Media Engagement

Mike Kujawski - Managing Partner
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Workshop 4: Strategic Social Media Engagement

The modern era of social media and subsequent democratization of content has had a major impact on how public sector and…Read more

 

Workshop 5: Connecting with the Changing Canadian Population

Rupen Seoni - Senior Vice President and Practice Leader
Doug Norris, Ph.D. - Senior Vice President and Chief Demographer
Nader Shureih - Consultant
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Workshop 5: Connecting with the Changing Canadian Population

How do you determine the best way to connect with a target market that’s being buffeted by Canada’s changing demographics?…Read more

Workshop 6: TBC

Workshop 6: TBC

09:45 – 10:45

Refreshment Break

Refreshment Break

12:00 – 13:00

Networking Lunch

Networking Lunch

Wednesday, May 31, 2017 : Conference Day 2

07:30 - 08:15

Registration / Continental Breakfast / Networking

Registration / Continental Breakfast / Networking

08:15 - 08:30

Opening Remarks and Setting the Stage

Opening Remarks and Setting the Stage

08:30 - 09:45

Opening Keynote: Tick-Tock. The Battle is for Time: How to Thrive in the Expression Economy

Ron Tite – KEYNOTE - Creativity and Branding Expert | CEO
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Opening Keynote: Tick-Tock. The Battle is for Time: How to Thrive in the Expression Economy

Somewhere along the way, people got busy. Between ridiculously low costs of production, massive distribution, and people’s desire to create…Read more

09:45 - 10:00

Refreshment Break

Refreshment Break

10:00 – 11:00

Session 1: How an integrated social marketing campaign led to the highest self-response rate ever recorded for the Census of Population

Session 1: How an integrated social marketing campaign led to the highest self-response rate ever recorded for the Census of Population

The communications campaign for the 2016 Census in Canada was both ground-breaking and successful. Nearly 9 out of 10 Canadian…Read more

Session 2: Emotion – Key to Corporate Volunteer Programs and Your Revenue Generation Strategy

Andrea Donlan - President & CEO
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Session 2: Emotion – Key to Corporate Volunteer Programs and Your Revenue Generation Strategy

More and more companies are looking for exciting ways to engage their employees in giving back.  But how many of…Read more

Session 3: Building a Strong Brand through Research and Collaboration

David Ferreira - Brand Manager
Wanda Day - Marketing Consultant
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Session 3: Building a Strong Brand through Research and Collaboration

More and more cities are developing brand strategies to help them stand out in an increasingly competitive and globalized world.…Read more

11:00 – 11:15

Break and Find Your Roundtable

Break and Find Your Roundtable

11:15 – 12:30

Peer-2-Peer Marketing and Case Study/Campaign Roundtables

Anat Cohn - Corporate Communications Specialist
Paul Dombowsky - Consumer Insights Manager
Bernie Colterman - Managing Partner
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Peer-2-Peer Marketing and Case Study/Campaign Roundtables

We are in the process of building these topics, so check back regularly. These supplement the program topics and add…Read more

12:30 - 13:25

Networking Luncheon

Networking Luncheon

Join your colleagues in room 207 for a relaxing opportunity to catch up and meet new contacts. If you have…Read more

13:30 – 14:30

Session 4: Marketing Public Health with New Media: A behind the scenes look at 3 years in the trenches

Steven Bill - Coordinator, Communications & New Media
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Session 4: Marketing Public Health with New Media: A behind the scenes look at 3 years in the trenches

The Thunder Bay District Health Unit (TBDHU) launched its social channels in early 2014 after an initial phase of strategy…Read more

Session 5: It Happens Fast: #Put Down the Phone Campaign

Kimberley Bates BJ, APR - Director, Communications
Debra Merowitz - Communications Co-ordinator
Andrew Miller - Communications Co-ordinator
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Session 5: It Happens Fast: #Put Down the Phone Campaign

Learn how the Ontario Government’s Ministry of Transportation set out to create an integrated advertising/ marketing campaign that would get…Read more

Session 6: 6 Relationships of Highly Effective Organizations

Dale Harley - Executive Advisor
Ken McIntyre - President
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Session 6: 6 Relationships of Highly Effective Organizations

Marketing today is all about cultivating relationships and communicating in meaningful ways with each individual and stakeholder group. The variable that…Read more

14:30 – 14:45

Nature Break

Nature Break

14:45 - 15:45

Session 7: Lessons Learned in Content Strategy: A Tourism Saskatchewan

Kathy Wagner - Co-Founder and Principal
Elizabeth Braitenbach - Manager of Communications
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Session 7: Lessons Learned in Content Strategy: A Tourism Saskatchewan

In 2016, Tourism Saskatchewan was not sure if their content was working well or how their audience perceived it. They…Read more

Session 8: To be announced

Session 8: To be announced

Session 9: To be announced

Session 9: To be announced

15:45 – 16:30

Closing Keynote: To be Announced

Closing Keynote: To be Announced

16:30 - 16:45

Closing Remarks and Draw for 2018

Closing Remarks and Draw for 2018