Canada's premiere educational forum for public and not-for-profit sector marketers and communicators - June 13-15, 2016 at the OTTAWA CONVENTION CENTRE

  Program

Monday, June 13, 2016 : Optional Pre-Forum Workshops

09:00 – 16:00

Pre-Forum Workshop 1: Introduction to Social Marketing Planning (to change attitudes and behaviours)

Jim Mintz - Managing Partner
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Pre-Forum Workshop 1: Introduction to Social Marketing Planning (to change attitudes and behaviours)

This is a full day workshop on Monday, June 13: 9:00 a.m. – 4:00 p.m. Awareness, awareness, awareness.  Are you…Read more

Pre-Forum Workshop 2: Strategic Social Media Engagement

Mike Kujawski - Managing Partner
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Pre-Forum Workshop 2: Strategic Social Media Engagement

This is a full day, condensed version of the 2-day workshop Mike does, taking place on Monday, June 13: 9:00…Read more

Pre-Forum Workshop 3: Sponsorship Boot Camp

Bernie Colterman - Managing Partner
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Pre-Forum Workshop 3: Sponsorship Boot Camp

This is a full day workshop on Monday, June 13: 9:00 a.m. – 4:00 p.m. Do you have what it…Read more

Pre-Forum Workshop 4: Take Your Marketing and Communications to the Next Level with Emotional Intelligence

Raymonde D’Amour - Coach, Facilitator, Trainer
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Pre-Forum Workshop 4: Take Your Marketing and Communications to the Next Level with Emotional Intelligence

This is a full day workshop on Monday, June 13: 9:00 a.m. – 4:00 p.m. Behind great marketing and communications…Read more

 

Tuesday, June 14, 2016 : Forum Day 1 and Trade Show

07:45 - 08:45

Registration / Continental Breakfast / Visit Solution Forum

Registration / Continental Breakfast / Visit Solution Forum

08:45 – 09:00

Opening Remarks and Setting the Stage

Opening Remarks and Setting the Stage

09:00 – 10:00

KEYNOTE: The Future – Diane Francis

Diane Francis - Bestselling Author and Editor-at-Large
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KEYNOTE: The Future – Diane Francis

The future is being reinvented in Silicon Valley and thousands of other laboratories, start-ups, corporations and universities. Diane Francis has…Read more

10:00 – 10:45

Visit the Solutions Forum and Health Break

Check out the Solutions Forum suppliers -
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Visit the Solutions Forum and Health Break

As an attendee, you’ll have the opportunity to learn from industry suppliers during this dedicated visitation period. Plan now to…Read more

10:45 – 11:45

Session 1: Branding from the Inside Out

Priya Bates - President
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Session 1: Branding from the Inside Out

When organizations think of rebranding, they focus on logos and taglines. The truth is that a strong brand is a…Read more

Session 2: Communication Lessons from Disruptive Technologies

Jim Donnelly - Director of Content
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Session 2: Communication Lessons from Disruptive Technologies

Becoming a “disruptor” has become both a technological and business goal for Innovators, but what does the rise of these…Read more

Session 3: Using Social Marketing to Promote Ethics in Tanzania’s Public Service

Jim Mintz - Managing Partner
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Session 3: Using Social Marketing to Promote Ethics in Tanzania’s Public Service

There is a long history internationally of social marketing programs being run in developing countries within social and health areas,…Read more

11:45 – 12:45

Luncheon and Enjoy the Solution Forum

Luncheon and Enjoy the Solution Forum

12:45 – 13:45

Session 1: How to Approach Communication and Dialogue to Foster Individual and Social Change – Lucie and André Chagnon Foundation Case Study

François Lagarde - Vice-President, Communications
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Session 1: How to Approach Communication and Dialogue to Foster Individual and Social Change – Lucie and André Chagnon Foundation Case Study

While social marketing and communication projects designed by governments and non-profits have focused mostly on influencing individual behaviour and promoting…Read more

Session 2: Do You Know What Your Marketing is Doing?

Luc Forgeron - Senior Consultant
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Session 2: Do You Know What Your Marketing is Doing?

You’ve got banners out there. You’ve got websites, social campaigns, and mountains of data. But do you really know what…Read more

Session 3: Navigating a Crisis in the Digital Age

Anat Cohn - Corporate Communications Specialist
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Session 3: Navigating a Crisis in the Digital Age

In a world where anyone with a cell phone can report on news, communicators are faced with new challenges. In…Read more

14:00 – 15:30

Mini-Workshop 1: Storytelling for Internal Communications: Using Stories to Inspire, Motivate and Unite Your Employees

Allison Jane Smith - Principal
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Mini-Workshop 1: Storytelling for Internal Communications: Using Stories to Inspire, Motivate and Unite Your Employees

Once upon a time, shrewd organizations found a great way to engage their employees…. Storytelling is all the rage for…Read more

Mini-Workshop 2: Yes, There’s a Tool for That! 25 Tips to Speed Up Your Day-to-Day Digital Workflow

Mike Kujawski - Managing Partner
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Mini-Workshop 2: Yes, There’s a Tool for That! 25 Tips to Speed Up Your Day-to-Day Digital Workflow

Have you ever found yourself wasting a considerable amount of time performing some annoying, repetitive process within a common application,…Read more

Mini-Workshop 3: Rethink Dementia – Small Campaign, Amazing Results!

Kathy Wright - Executive Director
John Westbrook - Vice President, Client Services
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Mini-Workshop 3: Rethink Dementia – Small Campaign, Amazing Results!

How can a non-profit organization reach hundreds of thousands of people on a limited budget? Digital marketing! How can an…Read more

15:30 – 16:45

MARCOM Community Social

Join fellow attendees and expand your network -
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MARCOM Community Social

You can’t underestimate the power of sharing stories and connecting with others in your field face-to-face, in-the-real! End your day…Read more

Wednesday, June 15, 2016 : Forum Day 2

07:45 - 08:15

Registration / Continental Breakfast / Network

Registration / Continental Breakfast / Network

08:15 – 09:45

Mini-Workshop 1: Introduction to Google Analytics

Brock Murray - Digital Marketing Specialist and Instructor
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Mini-Workshop 1: Introduction to Google Analytics

Want to know the secret to making your website better than your competition’s? It’s not the code, it’s not your…Read more

Mini-Workshop 2: How to Create, Tell and Use the Power of Story to Actually Engage and Inspire Your Audience

Dave McSporran - Founder and Creative Director
Brad Clark - Director of Marketing and Client Success
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Mini-Workshop 2: How to Create, Tell and Use the Power of Story to Actually Engage and Inspire Your Audience

It may seem like everyone these days is talking about the importance of storytelling in marketing and communications and is…Read more

Mini-Workshop 3: How do Canadians Want to be Engaged?

Elliott Gauthier - Vice-President and National Director, Research and Analytics
Rob Mariani - Senior Vice-President and National Audience Leader, Community and Government
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Mini-Workshop 3: How do Canadians Want to be Engaged?

Transparency, engagement and consultation have become buzzwords with organizations and governments of all levels. Communication practitioners are grappling with the…Read more

10:00 – 11:00

Session 1: Riding the Waves of Launching a Customer Advocacy Program through Employee Engagement

Kelly Rusk - Digital Director / Partner
Angela Pigeon - Content and Social Strategist
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Session 1: Riding the Waves of Launching a Customer Advocacy Program through Employee Engagement

From childhood dreams to commercial success: Inspiring customer advocacy through digital storytelling and employee engagement While you may not have…Read more

Session 2: Taking Your Web Writing to the Next Level

Susan Murphy - Partner, Content Specialist
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Session 2: Taking Your Web Writing to the Next Level

The online world is a very noisy place. One of the biggest challenges we face as communicators is finding ways…Read more

Session 3: How to Use Data to Design and Direct Your Campaign: Regional Municipality of York Case Study

Hugh Hibbert - Director of Consulting Services
Mary Hemmingway - Water Efficiency and Conservation Coordinator
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Session 3: How to Use Data to Design and Direct Your Campaign: Regional Municipality of York Case Study

This session will showcase how The Regional Municipality of York has used Environics and other data to direct the communications…Read more

11:15 – 12:15

KEYNOTE: The Power of Emotion in Marketing – Terry O’Reilly

Terry O’Reilly - Host
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KEYNOTE: The Power of Emotion in Marketing – Terry O’Reilly

This presentation explains why your customers have to feel your message, not just understand it. If you want to truly…Read more

12:15 – 13:00

Networking Luncheon

Networking Luncheon

13:00 – 14:20

Peer-2-Peer Marketing and Case Study/Campaign Roundtables

Susan Murphy - Partner, Content Specialist
Paul Dombowsky - Consumer Insights Manager
Josef Jurkovic - Managing Director
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Peer-2-Peer Marketing and Case Study/Campaign Roundtables

We are in the process of building these topics, so check back regularly. These supplement the program topics and add…Read more

14:20 - 14:30

Quick Nature Break

Quick Nature Break

14:30 – 15:30

Session 1: Are Your Left and Right Hands Working in Sync? Getting your organizational functions to work together

Bernie Colterman - Managing Partner
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Session 1: Are Your Left and Right Hands Working in Sync? Getting your organizational functions to work together

If your organization is involved in selling transactions of any kind such as finding new members, attracting delegates to an…Read more

Session 2: Golden Rules are Meant to be Broken

Kent Aitken - Outreach and Engagement Advisor
Nick Charney - Project Lead, Innovation Hub
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Session 2: Golden Rules are Meant to be Broken

For government communications to really meet the goals of both the designer and the audience, we have to dismantle a…Read more

Session 3: Can I please have your attention? No? OK. CAN I HAVE YOUR ATTENTION PLEASE? The power of Content Marketing in the digital age.

Shelley Middlebrook - President
Paul Abrams - Director of Marketing & Custom Solutions
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Session 3: Can I please have your attention? No? OK. CAN I HAVE YOUR ATTENTION PLEASE? The power of Content Marketing in the digital age.

Let’s face it, consumers are bombarded with brand messages…BUY NOW…DONATE TODAY…SALE…IMPORTANT INFORMATION…JOIN US….LIMITED TIME OFFER…and on and on it goes.…Read more

15:30 – 15:40

Assemble for Closing Keynote

Assemble for Closing Keynote

15:40 – 16:30

KEYNOTE: The Human Project 2016: The New Playbook for the Next Generation

Anne Yourt - Vice President, Public Relations
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KEYNOTE: The Human Project 2016: The New Playbook for the Next Generation

As marketers, there’s a real challenge ahead of us in terms of connecting with youth because we have never seen…Read more