Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

Session 6: 6 Relationships of Highly Effective Organizations

Marketing today is all about cultivating relationships and communicating in meaningful ways with each individual and stakeholder group. The variable that has the greatest impact on long-term success and growth of any organization can be traced back to how it manages its relationships with key stakeholders. A case study will be presented that outlines how this focus on managing relationships has transformed the National Capital Heavy Construction Association from a sleepy social club into a highly regarded and effective powerhouse that hits well above its weight. This session will provide the attendees with tricks and tips (not to mention checklist handouts) to integrate and manage client, media, investor, employee, community and government relations.

While the case study focuses on an Association, the concepts introduced are also applicable to nonprofit organizations, charities, institutions and governments.

  • You will learn how a small association can re-invent itself by focusing and integrating on relationships with major stakeholders.
  • You will learn the importance of building and rehabilitating relationships that have an impact on your organization so that you can maximize your success.
  • You will be provided with checklists to help you measure the state of your client, media, investor, employee, community and government relations.