Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

Session 3: Building a Strong Brand through Research and Collaboration

More and more cities are developing brand strategies to help them stand out in an increasingly competitive and globalized world. Learn how the City of Mississauga leveraged research, stakeholder engagement and best practices to create a successful brand and how they are using it to enhance and strengthen the City’s reputation.

  • You will gain a better understanding of place branding
  • You’ll learn why cities and places are branding themselves
  • You’ll understand how you can do this in your community