Contemporary marketers have a strong sense of how brains work, and they capitalize on that knowledge when presenting and sharing information. This engaging presentation explains that our brains are ‘plastic’ and are attracted to things that are different. Consequently, the fascinating field of neuromarketing offers us novel ways to engage others by making our ideas and services unique and remarkable. Our brains thrive on change, so adapting to new processes and acquiring new skills should be an integral element of our continuous cycle of improvement — both personally and professionally!
Brian’s book, “The Big Learn – smart ways to use your brain” will be available for purchase for $20 following his presentation if you wish to learn more about this fascinating topic.