Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

MARCOM Home Page with Register

Session 5: Digital Content Marketing Strategy – Case Study of Elizz, powered by Saint Elizabeth Health Care

Learn the ins and outs of content strategy, what to consider if just starting out and how to measure success. This session delves into the process of developing a content strategy as part of the larger marcom strategy using the case study of the brand Elizz, powered by Saint Elizabeth.

  • Understand how content marketing fits within the broader marcom mix and what it takes to succeed
  • Learn if a content marketing strategy is right for you
  • Learn how to measure success