Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

MARCOM Home Page with Register

Session 7: From Marathons to Sprints: how MarCom can Adapt to an Agile Environment

Rapid and constant change is the new norm, and MarCom planning needs to adapt. A nimble MarCom team is well positioned to seize opportunities, respond to crises and quickly adjust their work to follow trends, leading them to greater success in both the short and longer-term.  In this interactive session, you’ll learn how to adapt the Agile methodology, so popular with software developers, to create strategies that remain relevant in a changing environment. Discuss tools and approaches that can help you transition to Agile, and gain better visibility on your team’s workload and priorities.

What you’ll learn:

  • Why adopting Agile can help your MarCom team manage prioritization and workload.
  • How to transition your team to an Agile system that works for you: gain an understanding of the processes and tools that can help you make a seamless transition.
  • How to adapt traditional communications strategy and execution tactics to align with Agile, keeping up with the fast pace of change within your organizations