Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

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Workshop 8: 1/2-Day PM – SOLD OUT – Getting Your Message Across in a Disruptive World through the Media

Barry and Laura bring over three decades of experience working with leaders from the worlds of politics, government, corporate and NGOs in how to get their messages across through the media, in crises and in leadership communications. At a time of ‘disruption’ in technology, politics and society, how can we get our messages across through the ‘noise’ in the environment, brought about by ‘fake news’, alternative facts, the decline of traditional media and the rise of millions of ‘content creators’?
In this session, Barry and Laura will explore the mindset, strategies and skills necessary to not only navigate this rapidly changing environment, but to chart a course that will help you reach your communications goals. Features active ‘hands-on’ simulations with video-recorded interviews and constructive feedback!”