Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

Keynote: Tick-Tock. The Battle is for Time: How to Thrive in the Expression Economy

Somewhere along the way, people got busy. Between ridiculously low costs of production, massive distribution, and people’s desire to create and consume the stuff they absolutely love, the Expression Economy has created a new reality: Marketers in the public and social profit sectors aren’t competing for donations, budgets, or social change. You’re competing for time. Often, marketers blame devices – mobile phones, tablets, and more. But it’s not the thing. It’s the stuff on the thing. And that stuff is often more compelling, more entertaining, and more relevant than whatever it is you put in front of them. As a marketer in social profit, you’re competing against the Internet. And the Internet is winning. Don’t just defend. Go on the offensive. This high energy, humorous, and informative session will show you how.