Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

Session 7: Lessons Learned in Content Strategy: A Tourism Saskatchewan Case Study

In 2016, Tourism Saskatchewan was not sure if their content was working well or how their audience perceived it. They had great people, but their teams were siloed and cross-team communication was sparse. They decided they needed a more strategic, measurable, and collaborative approach to content.

In this case study, we’ll walk you through the trials and celebrations of how Tourism Saskatchewan worked with Content Strategy Inc to change their content practices. You’ll learn about the methodical, research-based approach they used, and how it can be applied in any organisation to create sustainable, positive change in content and in content teams.

In this session you’ll learn:

  • A step-by-step approach to implementing an effective content strategy.
  • How to grow your in-house knowledge and expertise when working with content strategy vendors.
  • The major pitfalls to avoid when changing your approach to content.