Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

MARCOM Home Page with Register

Session 8: Level Up Your Marketing: Using Gamification to Enhance your Marketing Campaigns

Ask anyone who’s played World of Warcraft, and you’ll usually hear the same thing: ”I’m hooked!” How is it that a game can grab someone’s attention and keep it for long periods of time?

We’ll define gamification, and see what makes it so appealing for users. We’ll define the “player” and how they interact with both the world and the game itself – since different players have different motivations. Finally we’ll look at real world scenarios and see how organizations have used gamification with great success in their own campaigns.