Just because we all use social media to communicate in our daily lives does not mean we know how to use it to market our organization effectively. Too many organizations are using social media channels as a one-way communication tool, pushing content out to the masses without asking the questions; who is our audience? and what content do they want? In this session, you will learn how to effectively use social media channels like Facebook, Twitter, LinkedIn, and Instagram to engage your audience so they become willing ambassadors who help to promote your organization for you. When your organization stops yelling and starts having a conversation, amazing things start to happen.