Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

Session 4: Marketing Public Health with New Media: A behind the scenes look at 3 years in the trenches

The Thunder Bay District Health Unit (TBDHU) launched its social channels in early 2014 after an initial phase of strategy development and resource allocation. This presentation will focus on TBDHU’s social media adventures and journey to date, as it continues to grow its online community.

You will learn:

  • The latest effective Facebook, Twitter and Instagram engagement techniques through a public health lens (with an emphasis on Facebook advertising),
  • How TBDHU approaches performance measurement,
  • How TBDHU has managed to overcome various internal and external challenges over the years e.g. culture, policy, polarizing topics, algorithm change