Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

Session 8: Online Engagement – One Size Doesn’t Fit All

There is a necessity to tailor online collaboration; whether micro-engagements or never-ending dialogues, to your objectives. Through references to recent, creative, public sector case studies, you will be taken on a short journey that will help you to identify why you need an online engagement strategy, how it can effectively be built, and what you’ll gain (and potentially lose) by doing so.

You will learn:
  • How to navigate by your North Star
  • About the myriad opportunities for online collaboration in ever-increasing sizes and shapes
  • How to sharpen your design thinking / establishing a coherent strategy, process, and enablement for ultimate success