Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

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Session 2: Style and Simplicity: How plain language attracts and engages your stakeholders

In this session, you will learn how to combine personality and plain language to engage, enlighten and inform your target audiences with meaningful communication. We will discuss the three ingredients you need to create effective and impactful messages for all your communications activities. Discover best practices and examples that will spur you to consider new ways to communicate your story and position your organization.

  • Discover how plain language can help you tell your organization’s story
  • Learn how to engage with style and substance
  • Find out why audience focused communication matters