Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

MARCOM Home Page with Register

Workshop 6: 1/2-Day AM – The Brand Bubble

Why do people choose the brands they love? Why do consumers align themselves with one product or service and not with another?

The Brand Bubble is a practical, logical look at why people make their brand choices. We’ll look at consumer motivations and how you can rethink your organization’s marketing to tap into those those motivations.

Key Learnings

  1. What motivates consumer brand choices?
  2. How to use The Brand Bubble to understand your own customer motivations.
  3. How to use The Brand Bubble to identify new consumer segments that might have an affinity for your brand.
  4. The benefits and pitfalls of digital marketing and how it can prevent you from reaching new audiences.
  5. Interactive exercises to apply The Brand Bubble to your own situation, and help you to build new and loyal customer segments.

The workshop combines a introductory presentation, group discussion and smaller working sessions with interactive exercises.