Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

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Workshop 9: 1/2-Day PM – A Crash Course to Thinking like a Designer

Design is scary to some people. There’s a lot of moving parts to a good design: fonts, colors, layouts, ratios, photography… it can be a bit overwhelming. But art, like most other disciplines, is simply a list of rules. And when you learn the rules, then you can justify breaking them to create something truly wonderful.

Mitch Canter is a digital designer with Vanderbilt University. In this workshop, he’ll go over the basics of “design” – removing the subjective nature and giving hard, factual resources on what constitutes good design. We’ll cover color theory, layout, font choices, photography selection, and how to put everything together to create a cohesive digital asset. Finally, we’ll go over design techniques – some timeless, some trendy, and how to mix and match the old and new successfully.

  • What are the key pillars of “good design”; things that everyone – regardless of style – can agree on.
  • The basics of color theory, photography choice, layout, and font choice.
  • How to combine those basics into a deliverable digital asset.