Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

Workshop 2: How to Create Content and Use Video to Tell Your Story

A.M. – Making Meaning: How to Create Content that Speaks to People
Everyone has a story to tell, but in a sea of information, it can be discouraging to try to create content that matters to your audience. Susan discusses some methods for developing and producing content that people will notice. You need to decide what stories to tell and how to deliver them most effectively. And once you’re wowing people with your stuff, she’ll provide some practical tips on how to keep the momentum going. After all, content is King…and everyone wants their time on the throne.

P.M. – How to Use Video to Tell Your Story
Video is Susan’s first love. Over her 20+ year career, she’s produced nationally distributed television series, corporate videos, commercials, documentaries, and video podcasts. Video is one of the best tools to quickly and effectively tell stories online, but it needs to be done well to be effective. Many people shy away from video because they feel it’s too expensive or too challenging to produce. Sue will show you some simple techniques for getting up and running with incorporating video into your projects. She’ll cover some of the technical ins and outs of making quality productions, and also show you how to make your story ideas video friendly.