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Social Media Coordinator, Ontario Parks
Anne MacLachlan manages one of the largest social media presences in Ontario’s provincial government. In two years, she doubled Ontario Parks’ social media following, and brought the blog’s annual readership into the millions. Anne loves her role as a conduit, funneling the parks’ fascinating scientific and conservation work to the public and inspiring new champions of natural spaces. She navigates a fine balance between public sector communication and the marketing needs of a revenue-based organization, and supports Ontario Parks’ 135+ social media accounts.