Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

Jay Kassirer

Jay Kassirer

President | General Manager, Cullbridge | Tools of Change

Jay is a social marketing consultant, trainer and advocate with 25 years of professional marketing, communications and research experience involving environment, health and sustainability. He has contributed to the development of enduring outreach programs such as the Green Communities’ home energy audit and well aware programs, BC Hydro’s Power Smart program and Canada Mortgage and Housing Corporation’s Healthy Housing and Sustainable Community Planning initiatives, and co-led the formation and growth of Canada’s multi-stakeholder Healthy Indoors Partnership. Jay is a Founding Board member of both the International Social Marketing Association (iSMA) and the Social Marketing Association of North America (SMANA), and Chairs  iSMA’s Membership and Webinar Committees. He is also an Editorial Board member for Social Marketing Quarterly, a global expert on Community-Based Social Marketing approaches, and the driving force behind the Tools of Change website and webinars.