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Managing Director, Centre of Excellence for Public Sector Marketing
James (Jim) Mintz is Managing Partner of the Centre of Excellence for Public Sector Marketing (CEPSM), Ottawa, and Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at Carleton University’s Sprott School of Business. Formerly an Adjunct Professor of Marketing at the University of Ottawa School of Management, and Marketing Lecturer at Sprott School of Business he has also taught non-profit and public sector marketing at the University of South Florida, College of Public Health (Tampa).
Prior to becoming Managing Partner of CEPSM, Jim was formerly the Director of Marketing and Corporate Communications at Health Canada. His responsibilities included directing social marketing and communications campaigns in a number of health areas. He was also responsible for all strategic alliances and partnerships in the marketing area, publishing, exhibits, audio-visual, and web services.
Jim brings a wide range of public sector and non-profit experience in marketing, branding and marketing communications and has provided marketing advice across Canada, the USA, Europe, Australia and Africa. In addition to working on health issues, he has been involved in federal government marketing and communications initiatives in areas such as environment, energy conservation and public safety.
He also served on the Treasury Board Secretariat Committee responsible for the development of the Federal Government Communications Policy. He was Manager, Advertising and Promotion at Canada Post Corporation (Retail Division), Advertising Coordinator at Eaton’s (Montreal) and held positions with a large advertising agency. Jim is a Past-President of the National Capital Region American Marketing Association (AMA) chapter and a former member of the editorial board of “Marketing News”. His team at Health Canada was awarded the AMA “Marketer of the Year Award”.