Canada's premiere educational forum for public and not-for-profit sector marketers and communicators - June 13-15, 2016 at the OTTAWA CONVENTION CENTRE

Speakers

Diane Francis

Diane Francis

Bestselling Author and Editor-at-Large, National Post

Diane Francis is an award-winning columnist, bestselling author, investigative journalist, and television commentator. She writes pieces for the Wall Street Journal, Washington Post, Daily Beast, Politico, the World Post, Miami Herald and is a regular contributor to the New York Post. She is Editor-at-Large at Canada’s National Post and writes for the US Edition of the Huffington Post. She is a …Read more
Terry O’Reilly

Terry O’Reilly

Host, CBC Radio's Under the Influence

Terry O’Reilly is the familiar voice behind the hit CBC radio shows O’Reilly on Advertising, The Age of Persuasion, and his current program, Under the Influence, where he explores the business, the craft, and the promise of promotion. In his intriguing talks, O’Reilly explores how our culture is shaped by marketing, as well as providing his expertise on branding, …Read more

Anne Yourt

Anne Yourt

Vice President, Public Relations, Zeno Group Canada

Anne Yourt is Vice President, Public Relations with Zeno Group Canada. With more than fifteen years of agency and corporate experience, Anne has counseled leading global brands and organizations and executed communications programs across North America. Her expertise is in food and beverage, consumer packaged goods, health and wellness, corporate social responsibility, corporate and crisis …Read more
Paul Abrams

Paul Abrams

Director of Marketing & Custom Solutions, Fifth Story

Paul is a passionate marketer, story teller and brand partnership expert. In his role with Fifth Story, he is responsible for creating compelling multi-platform branded content solutions and leads their inbound marketing efforts.
Kent Aitken

Kent Aitken

Outreach and Engagement Advisor, Open Government, Treasury Board Secretariat

Kent joined the public service in 2009 to work on governance and strategic planning. More recently, he has taken a role in program and relationship management.  He tries to contribute to the civil society community through events, writing, and working with organizations that bridge the gap between government and citizens. He holds a degree in Business Administration from St. Francis Xavier …Read more
Priya Bates

Priya Bates

President, Inner Strength Communication Inc.

Priya Bates is an award-winning professional communicator with a passion for driving strong performance from the inside out. As President and owner of Inner Strength Communication, Priya builds strategic internal communication, engagement, branding and transformational change plans that help connect the dots between business strategy and employee delivery. In her 20+ year career, Priya has led …Read more
Nick Charney

Nick Charney

Project Lead, Innovation Hub, Natural Resources Canada

Nicholas has been a journeyman public servant since 2007. He has worked both at the bottom and the top of the hierarchical structures, on detailed policy analysis and on the coordination of Ministerial briefing books and calendars. He provides advice to policy makers and senior executives on how to use collaborative technologies to foster innovation, gain efficiencies, and improve engagement. …Read more
Brad Clark

Brad Clark

Director of Marketing and Client Success, Bottled Media

Brad leads the marketing and strategy efforts at Bottled Media and on behalf of their clients, working with them to create and deliver content with the greatest impact and best use of resources. Brad’s background in marketing and sales at disruptive and industry-changing technology and R&D organizations influences his work and clients at Bottled Media to not accept the status quo in their …Read more
Anat Cohn

Anat Cohn

Corporate Communications Specialist, Ottawa Police Service

Currently pursuing her Masters in the field of Communications Management, Anat Cohn has been a Corporate Communications Specialist with the Ottawa Police Service since 2008. She has been instrumental in cultivating the organization's social media program and policy and has been nicknamed the "Web and Social Media Guru" at OPS as a result of her insights and strategy on social media best …Read more
Bernie Colterman

Bernie Colterman

Managing Partner, Centre of Excellence for Public Sector Marketing

For over 15 years, Bernie has provided strategic marketing advice and services to a wide range of association, non-profit and public sector organizations. Much of this work involves helping organizations take a more strategic approach towards sponsorships and other revenue generation initiatives. His company’s proprietary valuation model sets the standard in Canada for sponsorship value …Read more
Raymonde D’Amour

Raymonde D’Amour

Coach, Facilitator, Trainer, Intersol Group Ltd. and Lean Advisors Inc.

Raymonde D’Amour is a bilingual Personal Leadership Development Coach certified by The Coaches Training Institute (CTI) and the International Coach Federation (ICF).  In addition, she relies on the Multi-Health Systems (MHS) Emotional Intelligence EQ-i 2.0 assessment tool to help clients improve their emotional literacy and feed forward into effectiveness.  Over the years, she has been …Read more
Jim Donnelly

Jim Donnelly

Director of Content, MediaMiser

Jim Donnelly heads MediaMiser’s Media Research Group (MRG) which oversees the company’s content, client-driven analysis reporting, and media outreach efforts. He was previously editor of the Ottawa Business Journal and related publications such as Ottawa Technology Magazine and Meeting in the Capital. After emerging from Carleton University's Master of Journalism program in the early 2000s, …Read more
Luc Forgeron

Luc Forgeron

Senior Consultant, Adobe

Luc Forgeron is a Consultant for Adobe Analytics with a background in Digital Audience Measurement and is a Configuration Specialist. Previously the Manager of News, Radio and Current Affairs for the Audience Research Department at the Canadian Broadcasting Corporation, Luc is intimately familiar with Adobe’s integration across multiple content areas and platforms, in addition to having built a …Read more
Elliott Gauthier

Elliott Gauthier

Vice-President and National Director, Research and Analytics, Hill + Knowlton Strategies

Elliott is a leader of innovative mix-mode and cross-disciplined research methods. As national leader of the Research and Analytics practice Elliott delivers deep insight into client audiences by combining social intelligence analysis, big data techniques, and quantitative and qualitative market research methodologies.  Elliott has developed an impressive research and analytics offering at H+K, …Read more
Mary Hemmingway

Mary Hemmingway

Water Efficiency and Conservation Coordinator, Regional Municipality of York

Mary Hemmingway has worked at The Regional Municipality of York for the past 11 years. In her current role as a water efficiency and conservation coordinator, Mary is responsible for the implementation of programs defined under the Long Term Water Conservation Strategy. Her latest project involves creating an outdoor water conservation program, targeting areas of high outdoor water …Read more
Hugh Hibbert

Hugh Hibbert

Director of Consulting Services, Environics Analytics

As Environics Analytic's Director of Consulting Services for the government and education sectors, Hugh Hibbert is responsible for managing key customer relationships, guiding clients along their analytical journey and identifying opportunities to apply EA’s suite of databases to aid in their decision-making. Prior to this position, Hugh was a senior client advocate, assisting EA customers in a …Read more
Mike Kujawski

Mike Kujawski

Managing Partner, Centre of Excellence for Public Sector Marketing

Mike Kujawski is the Managing Partner of CEPSM.ca, where he currently works as a senior consultant, trainer and professional speaker for major government, non-profit, and association clients in Canada and around the globe. Mike’s specialty areas include strategic marketing and communication, digital/social media engagement, social network analysis and social behaviour change marketing. His …Read more
François Lagarde

François Lagarde

Vice-President, Communications, Lucie and André Chagnon Foundation

Vice-President, Communications, Lucie and André Chagnon Foundation and Adjunct Professor, Department of Health Administration, School of Public Health, University of Montreal

François Lagarde, M.A., has held the position of Vice-President, Communications at the Lucie and André Chagnon Foundation since June 2012. The Lucie and André Chagnon Foundation is …Read more

Rob Mariani

Rob Mariani

Senior Vice-President and National Audience Leader, Community and Government, Hill + Knowlton Strategies

Rob is responsible for helping clients and all the H+K offices identify and tap into insights that ensure programs targeting community and government audiences resonate, and get results. He, along with audience leads in the Consumer and Corporate spaces, work closely with our in-house research, creative and client leads to help bring clients closer to the audiences who matter most to them. Rob …Read more
Dave McSporran

Dave McSporran

Founder and Creative Director, Bottled Media

For the past 10 years, Dave has been passionately helping leading non-profits, agencies, social enterprises, and entrepreneurs to use the power of video and story to share their purpose, passion, and impact to engage their audience and move them to action. He is an award winning entrepreneur whose videos have been viewed millions of times online, helping his clients further their impact in the …Read more
Shelley Middlebrook

Shelley Middlebrook

President, Fifth Story

Shelley is responsible for leading company strategy to meet the objectives of a fast-paced, multi-platform content production and marketing company. Previously, Shelley has held senior sales and marketing positions with major Canadian media outlets, including: Post Media, The Globe & Mail, Rogers and the CBC.
Jim Mintz

Jim Mintz

Managing Partner, Centre of Excellence for Public Sector Marketing

James (Jim) Mintz is Managing Partner of the Centre of Excellence for Public Sector Marketing (CEPSM), Ottawa, and Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at Carleton University’s Sprott School of Business. Formerly an Adjunct Professor of Marketing at the University of Ottawa School of Management, and Marketing Lecturer at Sprott School …Read more
Susan Murphy

Susan Murphy

Partner, Content Specialist, Jester Creative

Susan Murphy has been working in media and communications for 25 years. She is an award winning television producer with hundreds of shows to her credit. Susan is a partner and digital storyteller at Jester Creative Inc., where she helps people find compelling ways to connect with their audience through video, web design, social media, and training. Suze's experience in social media is …Read more
Brock Murray

Brock Murray

Digital Marketing Specialist and Instructor, Camp Tech

Brock Murray is a driven digital marketing specialist. He has helped hundreds of small and medium size businesses reach their potential through the use of online marketing. His extensive experience comes from over 10 years of web design & development and graphic design. He has a unique advantage over many web experts, as he can design a mockup, build a website, code a web app, and then boost …Read more
Angela Pigeon

Angela Pigeon

Content and Social Strategist, Export Development Canada

Angela is an experienced content and social media strategist, but more than that, she is an enthusiast. The art of communication comes naturally to her, in all its various forms, and this is reflected in her career trajectory. She is an expert in the development and implementation of effective, proactive content and social media strategies, optimized for user experience across all channels and …Read more
Kelly Rusk

Kelly Rusk

Digital Director / Partner, Banfield

As Digital Director, Kelly leads the digital vision and growth at Banfield, which includes web and mobile development, social media, content marketing and analytics. She manages a team of strategists and oversee digital development team. This includes training and skills development across the company and working directly with clients to find the best digital solutions for their …Read more
Allison Jane Smith

Allison Jane Smith

Principal, Allison Jane Smith Writing and Consulting Services

Allison Jane Smith is a writer and communications consultant who has advised businesses, charities and professionals in Canada and Cambodia on their communications strategy. Her specialities include branding, corporate communications, storytelling, social media, blogging, and copywriting and editing. For two years, she was an editor at WhyDev, a thought leader in the international development …Read more
John Westbrook

John Westbrook

Vice President, Client Services, Acart Communications

John has more than 25 years of strategic communications and marketing experience. He has worked on numerous healthcare assignments for clients such as the Alzheimer Society of Ottawa and Renfrew County, the Canadian Medical Association, the Royal College of Physicians and Surgeons of Canada, the College of Family Physicians of Canada, the Canadian Association of Medical Radiation Technologists, …Read more
Kathy Wright

Kathy Wright

Executive Director, Alzheimer Society of Ottawa and Renfrew County

Kathy Wright has been the Executive Director of the Alzheimer Society of Ottawa and Renfrew County for the past 30 years.   Hired as the only full time staff person in 1985, Kathy now leads a team of 25 staff who provide support and education to individuals and families dealing with dementia in Ottawa and Renfrew County. Kathy’s goal has been for the Alzheimer Society to influence systemic …Read more

Roundtable Hosts

Josef Jurkovic

Josef Jurkovic

Managing Director, Centre for Excellence in Communications

Josef Jurkovic is the Managing Director of the Centre for Excellence in Communications or CEC. He has over 35 years of public and private sector experience across diverse areas of internal and external communications, public consultations, branding and marketing. Mr. Jurkovic is a frequent conference speaker on internal communications, employee engagement and on public sector branding and …Read more
Shelley Mayer

Shelley Mayer

President, Ramp Communications

Shelley Mayer is founder and president of Ramp Communications. She is inspired by organizations that are making a difference for individuals and communities, and her passion lies in developing creative, practical marketing solutions to help them achieve their goals. With more than 20 years of combined client and agency experience, Shelley is a trusted strategic advisor to small and medium-sized …Read more
Jennifer van der Valk

Jennifer van der Valk

Director, Brand, Marketing and Creative Services, Metrolinx

As Director, Brand, Marketing and Creative Services for Metrolinx, Jennifer leads the vision and alignment of marketing and brand-related strategy and campaigns across the organization. Working with cross-functional teams across Metrolinx operations and services, including GO Transit, Presto and UP Express, she manages a team of strategic and creative professionals to build public understanding …Read more
Paul Estey

Paul Estey

Chief Innovation Officer and Co-Founder, PUBLIC, Inc.

Paul Estey is Chief Innovation Officer & Co-Founder of PUBLIC Inc., a social impact agency and incubator that creates large scale social change through the merger of profit and purpose. As one of North America's largest full service independent agencies, PUBLIC creates social impact strategies, campaigns and programs (cause marketing platforms, social brands, point-of-sale, corporate …Read more
Stephen McGill

Stephen McGill

President & Creative Director, McGill Buckley

Stephen McGill is the President and Creative Director of McGill Buckley, an Ottawa-based marketing, branding and design agency that he co-founded in 1996. Stephen has worked in the marketing industry for over three decades during which time he has planned, written and created campaigns for virtually every sector of Canadian industry as well as government departments and not-for-profit …Read more
Paul Dombowsky

Paul Dombowsky

Consumer Insights Manager, Canadian Real Estate Association

Paul Dombowsky has been the Consumer Insights Manager of The Canadian Real Estate Association for the past 3 years. In this role, Paul has developed a culture of measurement at CREA by focusing on deploying measurement strategy and tactics on one of Canada's largest web properties (realtor.ca), as well as other areas of insight such as satisfaction, and other data sources related to Canadian real …Read more
Andrew Milne

Andrew Milne

CEO, bv02

As seasoned speaker, digital marketing leader, and entrepreneur, Andrew has a knack for marrying creative thinking with leading edge technologies to effectively solve business problems. He is known for consistently pushing the boundaries of digital technology by engaging with users to build personalized interactive experiences. In addition to leading his Digital Creative Agency, bv02, he is …Read more
Susan Murphy

Susan Murphy

Partner, Content Specialist, Jester Creative

Susan Murphy has been working in media and communications for 25 years. She is an award winning television producer with hundreds of shows to her credit. Susan is a partner and digital storyteller at Jester Creative Inc., where she helps people find compelling ways to connect with their audience through video, web design, social media, and training. Suze's experience in social media is …Read more