Canada's only marketing conference developed exclusively for the nonprofit and public sectors - May 30-31, 2017 at the Shaw Centre, Ottawa

MARCOM Home Page with Register

Workshop Instructors June 6

Andrew Arntfield

Andrew Arntfield

President & Founder, Field Day Inc.

Andrew Arntfield is the President of Field Day Inc., a brand strategy and marketing agency with a focus on consumer entertainment. Andrew has over 28 years of entertainment marketing experience. He has helped numerous cultural, sports, destination and entertainment brands across North America to understand how and why customers make their entertainment choices. He has developed unique, …Read more
Mitch Canter

Mitch Canter

Chief Creative Mercenary, Mitch Canter

Mitch Canter is a WordPress Developer, Web Designer, and Digital Strategist based in Nashville, Tennessee. He is a senior developer at the Vanderbilt University in the Web Communications Department where he spends his days dreaming of ways to make the web even more awesome. When he's not doing any of those things, Mitch is also an avid gamer, hockey fan, loving husband and father, self …Read more
Paul Dombowsky

Paul Dombowsky

Consumer Insights Manager, Canadian Real Estate Association

Paul Dombowsky has been the Consumer Insights Manager at The Canadian Real Estate Association for the last 5 years. Focused on digital measurement and consumer insights relating to the home buying journey in Canada, Paul also leads the program to develop a 360 degree view of the over 100k REALTOR® members across Canada. Prior to CREA, Paul successfully launched and sold an Ottawa based start-up, …Read more
Mike Kujawski

Mike Kujawski

Managing Partner, Centre of Excellence for Public Sector Marketing

Mike Kujawski is the Managing Partner of CEPSM.ca, where he currently works as a senior consultant, trainer and professional speaker for major government, non-profit, and association clients in Canada and around the globe. Mike’s specialty areas include strategic marketing and communication, digital/social media engagement, social network analysis and social behaviour change marketing. His …Read more
Barry McLoughlin

Barry McLoughlin

B.A., M.P.A., Senior Partner, TransformLeaders.ca

Barry J. McLoughlin, Senior Partner, TransformLeaders.ca, Build your leadership brand from the inside out.  A former television writer, producer and broadcaster, Barry is one of North America's top communications consultants and seminar leaders, working with political leaders, governments and corporations. Barry has conducted numerous crisis communications seminars for such organizations as the …Read more
Jim Mintz

Jim Mintz

Managing Partner, Centre of Excellence for Public Sector Marketing

James (Jim) Mintz is Managing Partner of the Centre of Excellence for Public Sector Marketing (CEPSM), Ottawa, and Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at Carleton University’s Sprott School of Business. Formerly an Adjunct Professor of Marketing at the University of Ottawa School of Management, and Marketing Lecturer at Sprott School …Read more
Susan Murphy

Susan Murphy

Partner, Content Specialist, Jester

Susan Murphy has been working in media and communications for 27 years. She is an award-winning television producer with hundreds of shows to her credit. Susan is a partner and digital storyteller at Jester Creative Inc., where she helps people find compelling ways to connect with their audience through video, web design, social media, and training. Suze's experience in digital marketing is …Read more
Laura Peck

Laura Peck

B.A., B-Ed, Senior Partner, TransformLeaders.ca

As Senior Partner, TransformLeaders.ca Build your leadership brand from the inside out, Laura M. Peck has conducted thousands of communications skills programs for senior executives throughout North America, as well as in other countries including the United Kingdom, Estonia, Ukraine, Jamaica and Grenada. Prior to becoming a media consultant and leadership trainer, Laura had previously been a …Read more
Gord Sheppard

Gord Sheppard

President, Meeting Leadership Inc.

After 25 years in business Gord Sheppard has run or participated in more than 2000 meetings! This experience (occasionally exciting, often painful) made him realize that life is short and we can't afford to waste time in meetings. With that inspiration Gord is now dedicated to changing the world, one meeting at time. Gord is a Professional Speaker, Meeting Facilitator, Coach, Teacher and …Read more

Speakers June 7

Erin Bury

Erin Bury

Technology & Marketing Expert | Start-up Fanatic

Named one of Marketing Magazine’s “Top 30 Under 30”, Erin Bury is a marketer, former technology journalist, and startup enthusiast. A monthly columnist for the Financial Post and a tech commentator on CTV News, Erin shares the ins-and-outs of entrepreneurship, marketing to millennials, creating a killer personal brand, and how to harness the latest digital trends, from chatbots to VR. …Read more
Alistair Croll

Alistair Croll

Founder, Solve for Interesting

Alistair helps early-stage companies grow, and works with some of the world’s largest firms on business model innovation. He also helps governments understand the impact of technology on society, ethics, and resiliency. As an entrepreneur, Alistair co-founded Coradiant; the Year One Labs accelerator; and a variety of other startups. He has also launched and chaired some of the world’s …Read more
Mitch Canter

Mitch Canter

Chief Creative Mercenary, Mitch Canter

Mitch Canter is a WordPress Developer, Web Designer, and Digital Strategist based in Nashville, Tennessee. He is a senior developer at the Vanderbilt University in the Web Communications Department where he spends his days dreaming of ways to make the web even more awesome. When he's not doing any of those things, Mitch is also an avid gamer, hockey fan, loving husband and father, self …Read more
Nicole d’Entremont

Nicole d’Entremont

Founder, Plainly Speaking

A former speaker at MARCOM, Nicole d’Entremont is the founder of Plainly Speaking. Previously, she worked for the federal government in senior communications roles. Prior to that, she taught Broadcast Journalism at the University of Southern Queensland in Australia. She also worked as a TV and radio reporter in Ottawa, Halifax and Australia. Nicole is a plain language advocate, and works …Read more
Josef Jurkovic

Josef Jurkovic

Managing Director, Centre for Excellence in Communications

Josef Jurkovic is the Managing Director of the Centre for Excellence in Communications or CEC. He has over 35 years of public and private sector experience across diverse areas of internal and external communications, public consultations, branding and marketing. Mr. Jurkovic is a frequent conference speaker on internal communications, employee engagement and on public sector branding and …Read more
Victoria Larson

Victoria Larson

Director, Brand Experience, Saint Elizabeth Health Care and Elizz

Victoria is an innovative marketing and communication professional with a strong strategic focus and a passion for content, video and digital. Victoria began her career in video production and grew into marketing and communication roles, later pursuing a master’s degree in professional communication. With over 10 years’ experience in the not for profit sector, Victoria keeps a rookie mindset, …Read more
Kevin Miller

Kevin Miller

Communications Manager - Marketing, Public Safety Canada

Kevin has over 12 years of experience in federal government social marketing through his time with Health Canada, Canadian Heritage, and Public Safety Canada.  He has worked on a number of highly successful campaigns dealing with such high-profile topics such as healthy eating, environmental health, emergency preparedness and cyber security. As the Manager of the Marketing team at Public …Read more
Jim Mintz

Jim Mintz

Managing Director, Centre of Excellence for Public Sector Marketing

James (Jim) Mintz is Managing Partner of the Centre of Excellence for Public Sector Marketing (CEPSM), Ottawa, and Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at Carleton University’s Sprott School of Business. Formerly an Adjunct Professor of Marketing at the University of Ottawa School of Management, and Marketing Lecturer at Sprott School …Read more
Tanya O’Callaghan

Tanya O’Callaghan

Senior Manager, Communications, Canadian Internet Registration Authority

Tanya O'Callaghan leads communications, thought leadership and creative services for the Canadian Internet Registration Authority – the organization responsible for managing the .CA domain. A passionate leader, Tanya has built the content, communications and digital functions within CIRA, balancing diverse needs and requirements from internal customers and external stakeholders.  Tanya has …Read more
Lindsay Pearson

Lindsay Pearson

Communications Offcer, Employment and Social Development Canada

Lindsay Pearson is an experienced communicator working in public sector marketing and advertising. Lindsay began her career as a market researcher and has since worked in social media and digital analytics. She is currently developing audience segmentation tools for Employment and Social Development Canada (ESDC).  Lindsay is focused on understanding ESDC’s audiences and working with marketing …Read more
Bobby Sahni

Bobby Sahni

Partner & Co-Founder, Ethnicity Multicultural Marketing & Advertising

Bobby Sahni is a veteran and thought-leader in the multicultural marketing and advertising industry. Bobby was the Head of Multicultural Marketing at Rogers Communications and has been a pioneer in developing, executing and managing diversity and multicultural marketing initiatives for a number of organizations including Canada Post, Ontario Lottery & Gaming Corporation, ICICI Bank and …Read more
Nader Shureih

Nader Shureih

Consultant, Public Sector, Environics Analytics

With over 15 years of experience as a marketer, market research professional and academic, Nader Shureih serves as a Consultant in EA’s public sector and not-for-profit practice. In his current role, Nader works with clients across the public sector, helping local, provincial and federal departments and agencies better understand their communities. Prior to joining EA, he taught market research …Read more
Jonathan Simon

Jonathan Simon

Digital Marketing Consultant & Professor, Telfer School of Management, University of Ottawa

Jonathan Simon is a digital marketer, mobile strategist, and Professor at the Telfer School of Management, University of Ottawa. He is also a part-time professor, teaching Digital Marketing for the Marketing & Communications Management Program at Algonquin College. Formerly the Director of Marketing at Magmic – a leading publisher of mobile games partnering with global brands like Hasbro …Read more

Roundtable Hosts June 7

Holly Bridges

Holly Bridges

President, Blossom Content

Former CBC Radio and TV on-air journalist transitioned from broadcast journalism to cultivate an award-winning career as a senior Department of National Defence Communications Advisor with the Royal Canadian Air Force (Department of National Defence) in Ottawa for 14+ years. A forward-thinking, collaborative and award-winning strategic communications professional who excels at …Read more
Zach Devereaux

Zach Devereaux

Director, Public Sector Solutions, Nexalogy

Zach Devereaux is the Director of Public Sector Solutions at Nexalogy. Building on experience in social media analytics and research development from 2004, he leads social media research projects and reporting .  Zach holds an MA in International Relations from the University of Alberta. As a PhD Candidate, Zach was part of a team that won a Gemini Award for best Web 2.0 Research into the …Read more
Anne MacLachlan

Anne MacLachlan

Social Media Coordinator, Ontario Parks

Anne MacLachlan manages one of the largest social media presences in Ontario’s provincial government. In two years, she doubled Ontario Parks’ social media following, and brought the blog’s annual readership into the millions. Anne loves her role as a conduit, funneling the parks’ fascinating scientific and conservation work to the public and inspiring new champions of natural spaces. …Read more
May-Jun McGrath

May-Jun McGrath

Digital Marketing Specialist, Instant Pot

Passionate about digital marketing and data analytics, May-Jun has been working with metrics for the past 4years to optimize organic and paid digital growth.  Her niche speciality is amazon (marketing and optimization). She has 10 years experience in multi-media private and not for profit sector. Her accomplishments include exponential organic growth on social media platforms and online …Read more
Marnie Peters

Marnie Peters

Director, Marketing and Communications, Upper Canada College

Marnie Peters is the Director of Marketing and Communications at Upper Canada College, a leading independent school in Toronto. Prior to joining UCC, she was the associate vice-president, public relations & publications, at the Royal Ontario Museum, as well as a brand management fundamentals instructor at the University of Toronto. Previously, Marnie spent nearly 15 years at Rogers …Read more
Bobby Sahni

Bobby Sahni

Partner & Co-Founder, Ethnicity Multicultural Marketing & Advertising

Bobby Sahni is a veteran and thought-leader in the multicultural marketing and advertising industry. Bobby was the Head of Multicultural Marketing at Rogers Communications and has been a pioneer in developing, executing and managing diversity and multicultural marketing initiatives for a number of organizations including Canada Post, Ontario Lottery & Gaming Corporation, ICICI Bank and …Read more
Gord Sheppard

Gord Sheppard

President, Meeting Leadership Inc.

After 25 years in business Gord Sheppard has run or participated in more than 2000 meetings! This experience (occasionally exciting, often painful) made him realize that life is short and we can't afford to waste time in meetings. With that inspiration Gord is now dedicated to changing the world, one meeting at time. Gord is a Professional Speaker, Meeting Facilitator, Coach, Teacher and …Read more
Sherrilynne Starkie

Sherrilynne Starkie

Strategic Communicator, Digital Communications Consulting

Sherrilynne Starkie is an award-winning digital communications consultant with more than 20 years experience in building specialist agency teams in Canada, Britain and the USA. She has an international reputation as a social media innovator, is a prolific blogger and podcaster and is an active IABC volunteer. She assists organizations in dealing with big challenges–everything from market …Read more
Claude Théoret

Claude Théoret

Founder and CEO, Nexalogy

Claude Théoret is the founder and CEO of Nexalogy, a social data discovery startup and a Canadian leader in Social Data Intelligence.  He worked at the inception of big data before it had a name, having his first website in 1994. He is one of the top 40 startup mentors in the worldwide Founder Institute network. Previously, Claude was an astrophysicist with expertise in the management of …Read more