MARCOM Annual Conference will bring you up-to-date with what’s new and prepare you for what’s coming.
As the overarching annual theme of MARCOM Annual Conference, Strategy before Tactics is an important reminder that every action you and your organization takes must link back to an overall marketing strategy. By its very nature, marketing helps the communications function by asking the tough questions, understanding needs, determining what’s working and what needs to be altered. By basing its direction on research, it ensures an informed, evidence-based decision-making approach. It is continually evolving, innovative and creative. It is also measured, analysed and improved. This is what you’ll experience at MARCOM and why you need to make it your go-to conference every year.
Join colleagues and clients from across Canada to examine marketing from all angles. Find out first-hand what’s working, what to do differently and how to embrace what’s to come. With more to learn than ever before and a need to get things done, call on MARCOM to support your healthy marketing future that never settles for the status quo.
What to Expect:
- We’ll provide actionable education in a variety of formats and time frames,
- We’ll acknowledge the need for modern technology and full integration across tactics,
- We’ll help you find ways to analyse and measure the impact of your marketing efforts,
- We’ll cover the full cycle of marketing to allow strategy, tactics, and implementation to truly deliver results.
Our program offers inspiring Keynotes, Intensive Workshops, Concurrent sessions, Peer-2-Peer Roundtables, Networking, and one of the best investments you’ll make every year.
Who should attend?
MARCOM is a targeted educational opportunity for managers and service delivery professionals from functional areas such as:
- marketing and communications,
- community outreach,
- stakeholder engagement,
- policy development,
- program management,
- exhibit management,
- partnership development,
- fund development,
- web development,
- community managers,
- social media and digital engagement,
- client services and
- social marketing for attitude and behaviour change.
It‘s intended for Executives, Directors, Managers, Advisors and Officers who work in federal, provincial, municipal governments, crown corporations, special operating agencies, associations and non-profit organizations, responsible for every stage of marketing and communications initiatives from design and development to implementation, management, measurement and evaluation. Even if the marketing function isn’t your role, you have lots to learn at MARCOM Annual Conference.